A lead generation strategy for harnessing the internet to cultivate new hang glider pilots.
Not familiar with lead generation?
The program consists of three types of people: Partners, Instructing entities, and Prospects
Here is a high level picture of what it looks like. In a short amount of time, if everyone signs up and helps promote this program, we can have a huge network of links, people all over the net can click on which takes them to contact sheets to sign up or ask about hang gliding lessons. The prospective students are all funneled to hang gliding instructors.
Here is a typical scenario
HG pilots place links to contact sheets for hang gliding lessons on their:
Internet users see one of these links and they click it
The prospect is taken to a contact sheet they fill out while they watch an intro hang gliding video
The prospects contact info is sent to USHPA certified instructors and schools We track what happens to the prospect all the way until they give up trying to become a pilot or get their H2. This data is used to improve the program and better target future pilots.
Look back at that large first graphic. Imagine many partner websites like hanggliding.org, thousands of emails with "Learn to hang glide" signatures flying around the net each year, hundreds of blogs, personal websites and even MySpace pages all with hang gliding links working together to drive thousands of people to contact sheets to learn more about hang gliding lessons.
Think about a google AD campaign, magnifying the effect, by driving even more traffic to popular partner websites where people can learn about the sport and sign up.
The stream of prospective students will grow and GROW every year as people participate. Think of the possibilities!
Partner Registration - typically used by people who want a custom contact sheet created and hosted on hanggliding.org, but visually branded to look like their own website, or any way they want
Instructing Entity Registration - used by HG instructors and schools who want to be automatically notified when new students ask about lessons
Link Generator - tool that generates HTML and other code to help them link to HG lesson contact forms from their websites, MySpace, emails, forums, blog, etc
Active Instructors - List of instructors that are currently part of the program and approves
Google ads graphics - You can use one of these on your site if you like. Scroll through the thread, forum members have posted graphics free to use.
Current leads report - All reported leads listed here.