Hey guys. I've recently started working with Wills Wing, helping out with their social media, marketing, promotion etc. My main focus has been on Instagram and promoting hang gliding in general as well as the Wills Wing brand.
Promoting hang gliding in general is where you (all of us) come in. Instagram is a great platform for sharing our sport between each other as well as reaching a wider audience. Instagram is virtual networking that actually can turn into real work networking. I have made several contacts, sold actual products and even got to be an extra in a Snoop Dogg music video because of Instagram! True story! Some stats:
#17 website worldwide
600 million users
90% of users are under 35
Instagram is quick, easy, fun, free and actually effective marketing but in order to be effective there are a few tricks to know. I made a tutorial video to help you out.
I expect there will be some reluctance to signing up for yet another social media platform. I get it and I was super reluctant to sign up myself several years ago. I dragged myself kicking and screaming into it and I'm super glad I did. So, I totally get it if there is some push back. Trust me though, it will be worth it but we all have to work together.
I'm starting to see a lot more action! Keep it up! Thanks so much to everyone that is helping out. It's cool to see a bunch of hang gliding content in my Instagram feed. _________________ -Dave Aldrich
https://www.instagram.com/p/BQo4CXPDXQ7/ I have been doing this for a little while. I changed some things on my front page to reflect a little positive HG vibe. I don't really post onto YouTube very often because I've seen my numbers dwindling in views. I noticed people like to watch a :45 second clip over a 4min video. _________________ Flying is for the birds
https://www.instagram.com/p/BQo4CXPDXQ7/ I have been doing this for a little while. I changed some things on my front page to reflect a little positive HG vibe. I don't really post onto YouTube very often because I've seen my numbers dwindling in views. I noticed people like to watch a :45 second clip over a 4min video.
You're doing a great job keep it up! Instagram is great for hang gliding video "highlight" clips like you've been positing. _________________ -Dave Aldrich
I'm seeing a lot of great activity on there. Keep it up guys!
Here's an example of an Instagram post I put up for my friend Dusty's Rhode's tandem business. He had a couple that wanted to fly together for their anniversary. Had I been thinking ahead, I could have gotten their Instagram accounts (assuming they had them) and tagged them in the post. Next time
One tip I might not have mentioned: Most of the newer GoPros have WiFi built in which you can use to connect to your phone via their app called "Capture." You can use that to pull video clips and images from the camera and directly to Instagram. Quick and easy way to get in flight images and videos to Instagram without needing a computer. I just upgraded to a Hero 4 Black so I can use this feature. _________________ -Dave Aldrich