Washington Lottery’s “Birds” - TV commercial - Hang Gliding Org - Worlds largest Hang Gliding community, discover Hang Gliding

Search

  • Sorry...You must register to activate searching









Post new topic   Reply to topic    Hang Gliding Org Forum Index -> Hang gliding general->Washington Lottery’s “Birds” - TV commercial
BURY this topic
View previous topic :: View next topic  
mandelake
1 thumbs up
1 thumbs up


Joined: 02 Sep 2008
Posts: 17
Location: Romania

PostPosted: Wed Jun 10, 2009 10:04 am    Post subject: Washington Lottery’s “Birds” - TV commercial Reply with quote #1   
Visual Effects for Washington Lottery’s “Birds” Ad

http://www.vimeo.com/1194813?pg=embed&sec=1194813

The “Birds” shoot was a great experience. The director, producer, crew and agency folks were all top-notch and a pleasure to work with. Unfortunately, the weather was not as cooperative as we all had hoped it would be. Every morning was socked with fog that usually lasted into early afternoon - which led to some creative thinking.

Fog on set


For one thing, the gliders we composited into the spot were shot against “white screen” (fog) instead of blue sky, as we had hoped. The emu element was shot against green screen (as planned) but they had to set up a “fog barrier” so we wouldn’t have the mist drifting through, thus contaminating the green.

Glider shot set-up


Glider RigSince there were no insane glider pilots available to fly with a 150-pound payload suspended between them, the emu shot was built in the Flame. The biggest challenge was to figure out what a pair of gliders would do! Clearly, they would not behave as normal?gliders do in flight and as there was nothing to reference, it was a matter of best-guess (and trial and error) until we arrived at an animation that worked. In addition to the glider challenge, the emu’s “performance” was singularly uninteresting, so for the composite we needed to animate his legs and head first and as separate elements.

The emu’s rig


Emu RigA couple shots in the spot required air-to-air photography. This was achieved with the Borg (”Resistance is futile”) helmet cam, which was a Photo-Sonics 16mm 1VN camera mounted on Joe Greblo’s helmet (”Glider Joe”). Look at the photo and you’ll see why I felt the Star Trek reference apropos. He did a great job filming while piloting a motorized glider above the subject glider. The other camera you see attached to his helmet is a consumer video camera which was aligned with the film camera and served as the video assist, as the Photo-Sonics had no video tap.

Glider Joe


One of the overhead glider shots required additional gliders. These were shot on green screen from above while being suspended from cables. The same rigging setup was used to photograph them from ground level with a second camera (against the “white screen” sky), so we had overhead and profile glider composite elements to use in post.

- Jake Parker, Visual Effects Supervisor and Flame Artist

Fischer Edit/FX, Minneapolis, Minn.



Media BLOCKED

Please REGISTER
and log in to see this content


Last edited by mandelake on Wed Jun 10, 2009 11:45 am; edited 7 times in total
Send private message  Rating: 3 thumbs up
nitinmangi



Joined: 10 May 2009
Posts: 12
Location: Fremont CA

PostPosted: Wed Jun 10, 2009 10:11 am    Post subject: Reply with quote #2   
This is very creative!!
Send private message  Rate this post
Wingspan34
2 thumbs up
2 thumbs up


Joined: 14 Mar 2007
Posts: 5649
Location: Central NY

PostPosted: Wed Jun 10, 2009 11:37 am    Post subject: Reply with quote #3   
mandelake,

That was a great commercial. Very lighthearted. And how could you not like hang gliding, or it's pilots, after watching it? Helping out all those flightless birds and all. Mr. Green thumbsup

_________________
WW 141 Fusion SP
Master rated, First flight - May 1975
FL, PL, PA, AWCL, CL, FSL, RLF, TURB, X-C
Send private message Blog  Rate this post
jball



Joined: 03 Dec 2008
Posts: 31
Location: jerkville, ca

PostPosted: Wed Jun 10, 2009 5:11 pm    Post subject: Reply with quote #4   
thumbsup it was all cute, exp when the penguin had his wings out. but then, that poor emu.. lol.. that looked mighty precarious Shocked
Laughing


Last edited by jball on Thu Jun 11, 2009 8:24 pm; edited 1 time in total
Send private message  Rate this post
mandelake
1 thumbs up
1 thumbs up


Joined: 02 Sep 2008
Posts: 17
Location: Romania

PostPosted: Thu Jun 11, 2009 4:58 am    Post subject: Reply with quote #5   
I know ... and every time someone is saying something, I end up looking again over this add.

It`s so funny, in an inventive way ...

I wish you great flights!

Mr. Green

_________________
we Fly the days
of our lives
Send private message  Rate this post
sg
3 thumbs up
3 thumbs up


Joined: 17 Jul 2006
Posts: 11097

PostPosted: Thu Jul 21, 2011 7:03 am    Post subject: Reply with quote #6   
2 years ago... how the HELL did I miss this thread?!?!?!?

faint

_________________

H4, AT, FL, TFL, AWCL, CL, FSL, RLF, TUR, X-C
Aeros Stealth III 142

Thomas Jefferson wrote:
All tyranny needs to gain a foothold is for people of good conscience to remain silent.
Send private message Blog  Rate this post
Mellowmoods
3 thumbs up
3 thumbs up


Joined: 04 Apr 2011
Posts: 63
Location: Santa Barbara area

PostPosted: Thu Jul 21, 2011 8:20 am    Post subject: Reply with quote #7   
That last shot with the two wings tied together holding the Emu..... wow.... scary. No green screen there.
Send private message  Rate this post
blindrodie
3 thumbs up
3 thumbs up


Joined: 06 Dec 2006
Posts: 4286
Location: Roeland Park, KS

PostPosted: Thu Jul 21, 2011 12:36 pm    Post subject: Reply with quote #8   
Laughing Laughing Laughing Laughing

You're kiddin right!? Cool

_________________
"Tow me up. I'll find my way down"

Kansas City Hang Glider Supplies
Guggenmos E7
WW U2 145
WW F1 195
FlyTec 6015
CG 1000
Tracer Plus
Organ Donor
Torrey Hawk #212
Send private message  Rate this post
ChattaroyMan
3 thumbs up
3 thumbs up


Joined: 01 Nov 2009
Posts: 2203
Location: Chattaroy, WA -USA

PostPosted: Thu Jul 21, 2011 4:58 pm    Post subject: Reply with quote #9   
That ad sure made me feel good about where my lottery $ went to! Think I'll go out and buy another ticket just for kicks! If I win I'll buy everyone a FlyTech!
_________________
U2 160 • Chattaroy, WA - USA
Send private message  Rate this post
miguel
3 thumbs up
3 thumbs up


Joined: 22 Jul 2006
Posts: 609

PostPosted: Thu Jul 21, 2011 6:19 pm    Post subject: Reply with quote #10   
Nicely done.
Send private message  Rate this post
Display posts from previous:   
Post new topic   Reply to topic    Hang Gliding Org Forum Index -> Hang gliding general
 
All times are GMT - 8 Hours
Page 1 of 1


 
Jump to:  


(c) HangGliding.org All rights reserved. Based on PhpBB